EPISODE · Apr 20, 2025 · 6 MIN

Target Lapsed Customers with Pmax

from Google Ads Unleashed | Winning Strategies for E-Commerce Marketers · host Jeremy Young

Send us Fan MailShould You Use PMax to Win Back Lapsed Customers? In this episode of Google Ads Unleashed, host Jeremy explores Google Ads’ latest update: customer retention bidding in Performance Max. Learn how to target lapsed customers, when it makes sense to reactivate them, and why this feature could be a smarter play than always chasing new traffic. If you’ve ever wondered how to get more value from your existing customer base, this one’s for you!Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching

What this episode covers

Send us Fan Mail Should You Use PMax to Win Back Lapsed Customers? In this episode of Google Ads Unleashed, host Jeremy explores Google Ads’ latest update: customer retention bidding in Performance Max. Learn how to target lapsed customers, when it makes sense to reactivate them, and why this feature could be a smarter play than always chasing new traffic. If you’ve ever wondered how to get more value from your existing customer base, this one’s for you! Get your free 30 minute s...

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Target Lapsed Customers with Pmax

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How long is this episode of Google Ads Unleashed | Winning Strategies for E-Commerce Marketers?

This episode is 6 minutes long.

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This episode was published on April 20, 2025.

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Is there a transcript available for this episode?

Yes, a full transcript is available for this episode. You can read the complete transcript on the episode page.

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