EPISODE · Jun 4, 2026 · 28 MIN
The 10 Marketing Mistakes Costing You Patients
from Pelvic PT Rising · host Nicole Cozean, PT, DPT, WCS & Jesse Cozean
Why isn't your schedule full?The first place to look is whether we are getting enough leads.We break down the 10 biggest marketing and sales mistakes pelvic rehab business owners make—and how to fix them.From not tracking your numbers to relying too heavily on social media, these mistakes quietly sabotage growth and leave owners feeling frustrated, overwhelmed, and stuck.You'll learn: ✅ Why most owners don't actually know how many leads they need ✅ The hidden cost of inconsistent marketing ✅ Why relying on one marketing strategy is dangerous ✅ How poor follow-up kills referrals and leads ✅ Why social media isn't the answer most people think it is ✅ The biggest conversion mistakes happening on the phone ✅ How to identify whether your problem is marketing, sales, systems, or clinical excellenceIf you want a different result in your business by the end of the year, you'll need to take different action.This episode shows you where to start. Business Accelerator ProgramRegistration for Cohort #7 is now open!The Business Accelerator is our signature 6-month coaching program designed specifically for pelvic rehab business owners.Inside the program we help you master the three pillars of practice growth:📈 Marketing & Sales ⚙️ Business Systems 🎯 Clinical ExcellenceMore than 900 pelvic rehab business owners have used these frameworks to grow their practices, improve profitability, and build businesses that actually support their lives.Learn more and apply here:👉 www.pelvicptrising.com/acceleratorAbout Nicole & Jesse CozeanPelvic health is hard. We want everyone in this field to have a joyful, impactful career. And for business owners to build something that truly works for them.🎙️ Rising Podcast – Leading pelvic health podcast with 1M+ downloads 👤 Founder – PelvicSanity clinic in Southern California 🎙️ Co-creator – PelviCon, the first-ever pelvic rehab conference 📚 Author – The IC Solution, helping 20,000+ patients worldwide 🎓 Clinical Educator – Trained 3,000+ pelvic PTs & OTs globally 💼 Business Coach – Guided 900+ pelvic rehab businesses to grow, thrive and enjoy their businessGet in Touch!Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email ([email protected]).Check out our Clinical Courses, Business Resources and learn more about us at Pelvic PT Rising...Let's Continue to Rise!
What this episode covers
Why isn't your schedule full? The first place to look is whether we are getting enough leads. We break down the 10 biggest marketing and sales mistakes pelvic rehab business owners make—and how to fix them. From not tracking your numbers to relying too heavily on social media, these mistakes quietly sabotage growth and leave owners feeling frustrated, overwhelmed, and stuck. You'll learn: ✅ Why most owners don't actually know how many leads they need ✅ The hidden cost of inconsis...
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The 10 Marketing Mistakes Costing You Patients
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