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EPISODE · May 29, 2025 · 28 MIN

The 3 Pillars of a Successful Cash Practice

from Pelvic PT Rising · host Nicole Cozean, PT, DPT, WCS & Jesse Cozean

What actually makes a pelvic health business thrive?In this episode, we break down the Three Pillars of Business we teach inside the Business Accelerator: 1️⃣ Marketing + Sales 2️⃣ Business Systems 3️⃣ Clinical Excellence (getting buy-in and taking patients through their full plan of care)Most practices feel stuck because one (or more!) of these pillars is missing or weak. You can’t out-market a broken patient experience. You can’t build a team without systems. And you can’t grow a sustainable business without getting the right people in the door.We talk about what goes into each pillar, common mistakes we see, and how to build a business you’re proud of that actually works for your life.🎯 Ready to level up your business? The next round of our 6-month Business Accelerator opens in June for our July cohort. Apply now at www.pelvicptrising.com/accelerator and we’ll make sure you’re a great fit!About UsNicole and Jesse Cozean founded Pelvic PT Rising to provide clinical and business resources to physical therapists to change the way we treat pelvic health.   PelvicSanity Physical Therapy (www.pelvicsanity.com) together in 2016.  It grew quickly into one of the largest cash-based physical therapy practices in the country.Through Pelvic PT Rising, Nicole has created clinical courses (www.pelvicptrising.com/clinical) to help pelvic health providers gain confidence in their skills and provide frameworks to get better patient outcomes.  Together, Jesse and Nicole have helped 600+ pelvic practices start and grow through the Pelvic PT Rising Business Programs (www.pelvicptrising.com/business) to build a practice that works for them! Get in Touch!Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email ([email protected]).Check out our Clinical Courses, Business Resources and learn more about us at Pelvic PT Rising...Let's Continue to Rise!

What actually makes a pelvic health business thrive? In this episode, we break down the Three Pillars of Business we teach inside the Business Accelerator: 1️⃣ Marketing + Sales 2️⃣ Business Systems 3️⃣ Clinical Excellence (getting buy-in and taking patients through their full plan of care) Most practices feel stuck because one (or more!) of these pillars is missing or weak. You can’t out-market a broken patient experience. You can’t build a team without systems. And you can’t grow a susta...

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This episode is 28 minutes long.

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This episode was published on May 29, 2025.

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What actually makes a pelvic health business thrive?In this episode, we break down the Three Pillars of Business we teach inside the Business Accelerator: 1️⃣ Marketing + Sales 2️⃣ Business Systems 3️⃣ Clinical Excellence (getting buy-in and taking...

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