The CMO Playbook #63 | Reinventando a Indústria de Beleza

from CMO Playbook · host Rapha Avellar

Hoje o episódio é com a Patrícia Borges, atual CMO da L’Oréal Brasil.  Após anos de história em empresas como Unilever e Mondelez, ela foi responsável pelo lançamento no Brasil de produtos que mudaram hábitos de consumo. Ela implementou uma comunicação ainda mais próxima e democrática distanciando-se do padrão de beleza europeu e incorporando porta-vozes e embaixadoras brasileiras que representam diversidade e pluralidade. Chega mais para ouvir esse papo incrível!

Episode metadata supplied by the publisher feed · Published Apr 12, 2021

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The CMO Playbook #63 | Reinventando a Indústria de Beleza

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