The CMO Playbook #65 | A Revolução do E-commerce

from CMO Playbook Hosted by Rapha Avellar

Nesta semana vamos falar sobre transformação e futuro com a Stella Guillaumon, que é General Manager da Magento Commerce. Ela que já fez história na Microsoft, onde trabalhou durante 14 anos e foi reconhecida com o prêmio global de Manager of the Year, nos conta sobre o que podemos esperar da evolução do e-commerce e sobre como as pessoas estão focadas na compra de experiências e não apenas de produtos. Tivemos um papo bastante construtivo a respeito de como a jornada do consumidor foi alterada pela pandemia, a necessidade de um omnichannel real nos e-commerces, experiência do consumidor, transformação digital e como as marcas se transformaram para lidar com os novos espaços onde a atenção da audiência está. Além disso, falamos sobre o novo papel da loja física e o uso correto dos dados para beneficiar a experiência do cliente com a marca. Curtiu? Aperta o play e chega mais pra conferir esse papo.

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The CMO Playbook #65 | A Revolução do E-commerce

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How long is this episode of CMO Playbook?

This episode is 32 minutes long.

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This episode was published on April 26, 2021.

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