The CMO Playbook #68 | Marcas como símbolo de inovação

from CMO Playbook · host Rapha Avellar

O papo dessa semana é com o Gustavo Fruges, Diretor de Comunicação do Grupo Boticário, que tem ampla experiência no mercado de FMCG (fast moving consumer goods), tanto em Desenvolvimento quanto em Gestão de Marcas. No Grupo Boticário desde 2011, Gustavo participou da criação e lançamento da Unidade de Negócios quem disse, Berenice?, liderando as áreas de Comunicação e Branding. Posteriormente, conduziu a internacionalização da marca e, no mercado externo, participou também da operação internacional da marca O Boticário - que atua em 15 países. No papo de hoje falamos sobre as mudanças na comunicação das marcas de beleza, do quanto se tornaram símbolos de inovação. Gustavo contou também sobre sua incursão de mídia no mercado de Games. Chega mais pra ouvir essa conversa que está incrível!

Episode metadata supplied by the publisher feed · Published May 17, 2021

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The CMO Playbook #68 | Marcas como símbolo de inovação

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