The First Step To Become MicroFamous
from MicroFamous Hosted by Matt Johnson
Being MicroFamous means becoming famously influential to the right people - being someone who leads people to new beliefs, actions and results. In order to reach that destination, we need a clear message that cuts through the noise in a way that’s compelling and sustainable, and we need to focus on having clarity in our message. Who should we go after? This is the critical decision we need to make before we do anything else. Without this decision, we’re left chasing attention without really knowing who we’re trying to reach and resonate with. For introverts, it is especially important to narrow our focus or else we’ll burn out. Going after the maximum eyeballs on our content leads us away from the things that will actually get us the sustainable, profitable, simple and enjoyable business we all want. When we get clarity on who the right people are, it gives us massive power and sets us up for success. In this episode, I share the first question we need to ask ourselves in the journey to becoming MicroFamous, why introverts shouldn’t approach marketing the way extroverts do, and how to build a profitable and rewarding business by narrowing our focus.
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