EPISODE · Jun 10, 2026 · 46 MIN
The Gwyneth Effect, Measured
from AdExchanger
You don't usually hear someone talk about peptide serums, CAC and customer lifetime value in the same breath. But that's a normal day for Alexa Raff, CMO of goop, the wellness and lifestyle brand co-founded and led by Gwyneth Paltrow.
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