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The Importance of Due Diligence

In this episode, AJ and Mike talk about a kerfuffle brewing in the publishing world, which leads to the main topic: authors are responsible for doing their due diligence. Do you need to give credit for a concept? What if it’s in the zeitgeist and you are the person who simplified the concept? What if you took someone’s simplified concept and made it something else? (They go into the Mel Robbins/Let Them/Cassie Phillips discussion.) Authors should take note of this episode in particular to learn how to avoid making potentially costly mistakes to their careers.

Episode 72 of the Don't Write That Book podcast, hosted by Mike Michalowicz, titled "The Importance of Due Diligence" was published on April 10, 2025 and runs 47 minutes.

April 10, 2025 ·47m · Don't Write That Book

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In this episode, AJ and Mike talk about a kerfuffle brewing in the publishing world, which leads to the main topic: authors are responsible for doing their due diligence. Do you need to give credit for a concept? What if it’s in the zeitgeist and you are the person who simplified the concept? What if you took someone’s simplified concept and made it something else? (They go into the Mel Robbins/Let Them/Cassie Phillips discussion.) Authors should take note of this episode in particular to learn how to avoid making potentially costly mistakes to their careers.

In this episode, AJ and Mike talk about a kerfuffle brewing in the publishing world, which leads to the main topic: authors are responsible for doing their due diligence. Do you need to give credit for a concept? What if it’s in the zeitgeist and you are the person who simplified the concept? What if you took someone’s simplified concept and made it something else? (They go into the Mel Robbins/Let Them/Cassie Phillips discussion.) Authors should take note of this episode in particular to learn how to avoid making potentially costly mistakes to their careers. 

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Books/Resources Mentioned:

“Let Them” by Cassie Phillips, a Timeline and explanation

William McRaven “Make Your Bed

Wiggity-wiggity-whack, aka “Jump Jump” by Kris Kross

Connect with AJ & Mike:

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Mike Michalowicz, website

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