The Insurance Couch Podcast - Why Voluntary Insurance Benefits Fail: Activation, Trust, and Employee Inertia

Get Your Insurance Fix on “The Insurance Couch” Podcast! ⁠⁠Join ⁠⁠Oliver Lang⁠⁠⁠⁠, former CEO of InsurTech Unicorn Wefox/One Insurance, supervisory board member and advisor and ⁠⁠⁠⁠Nikolaus Sühr,⁠⁠⁠⁠ Co-Founder and CEO of InsurTech enabler ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠KASKO⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ as they bring you unique insights from their experiences in the insurance world.In this episode they talk about why voluntary insurance benefits underperform, how activation, not product design, is the real bottleneck, and why trust, ownership, and understanding employee inertia are critical to driving meaningful adoption in employee benefits programs.Here are the key takeaways:When selling insurance to your employees, your opponent is either another adviser or inertia.To beat another adviser, you must offer a better deal: better coverage and/or a lower price.The best way to overcome inertia is through trust.Employees’ trust is typically highest in the most senior yet visible colleagues.To be credible, people within an organisation must be convinced of the insurance they recommend, and should hold those policies themselves.Listen to “The Insurance Couch” to stay tuned for the newest chatter about the industry!#InsuranceActivation #EmployeeBenefits #InsuranceLeadership #InsurTech #InsuranceLeadership