The Power of Process
from SelfManaged Coach Hosted by Business Coach Anthony Manly
I had a team member explain why she thought specific clients were right for the program and I took her words and used those in a sales letter. So we're spending an hour writing seven personal letters, which are all very similar, but took the time to explain why we believe this was the right program for each prospect based on where they're at with their businesses and also results which then resulted in almost doubling the response.
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