EPISODE · May 22, 2026 · 20 MIN
The power of speed - how to move at the speed of culture
from Uncensored Renegades · host Jon Evans and Kory Marchisotto
Today Jon and Kory break down why speed has become one of the biggest competitive advantages in modern marketing.Using e.l.f.’s Super Bowl campaign, created and launched in just 11 days, they explore what allows some organisations to move incredibly quickly while others get trapped in endless approvals and bureaucracy. From legal teams and leadership trust to decision-making and culture, this episode is a practical look at how to build teams that execute with speed.Timestamps00:00 - Start01:12 - What Usain Bolt can teach us about speed04:43 - Why e.l.f. made a Super Bowl ad in 11 days09:33 - How you can work at e.l.f. speed12:27 - How legal can help you work at speed15:30 - What needs to be true in order for speed to happen17:47 - Why speed is such a big competitive advantage
What this episode covers
Today Jon and Kory break down why speed has become one of the biggest competitive advantages in modern marketing.Using e.l.f.’s Super Bowl campaign, created and launched in just 11 days, they explore what allows some organisations to move incredibly quickly while others get trapped in endless approvals and bureaucracy. From legal teams and leadership trust to decision-making and culture, this episode is a practical look at how to build teams that execute with speed.Timestamps00:00 - Start01:12 - What Usain Bolt can teach us about speed04:43 - Why e.l.f. made a Super Bowl ad in 11 days09:33 - How you can work at e.l.f. speed12:27 - How legal can help you work at speed15:30 - What needs to be true in order for speed to happen17:47 - Why speed is such a big competitive advantage
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The power of speed - how to move at the speed of culture
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