The Referral Partners You May Be Overlooking: How Indirect Connections Generate Business

Send us Fan MailIn this episode of the SELL'N Podcast, Jeffrey discusses referral partners. What are they? Who are they? Why are they so important? How to cultivate the referral partner relationship? How to maintain the referral partner relationship? Referral partners, otherwise known as indirect connections, otherwise known as strategic alliances otherwise known as networking allies. For the purposes of this episode of the SELL’N Podcast, we will refer to them as Referral partners. A referral partner is a professional or a contact who may not be able to refer business directly to you—and you may not be able to refer business directly to them—but each of you can create value by introducing each other to third parties who CAN become clients, prospects, referral sources, or additional referral partners. In other words, you are not necessarily exchanging business. You are exchanging access to relationships. The overwhelming majority of salespeople ignore people who they know are unable to refer them business. It’s a selfish way to go through life. And It’s foolish. The Referral Partners You May Be Overlooking: How Indirect Connections Generate Business.Now get out there and SELL!My Brothers and Sisters on the Path to Success in Sales, show your Pride & Passion as a Professional Salesperson. The NEW SELL'N T-Shirts are now available! Here's the direct link for the store: https://1800tshirts.chipply.com/selln/ Support the show