The Skill That Rewrites How You Handle "No" episode artwork

EPISODE · Aug 17, 2026 · 59 MIN

The Skill That Rewrites How You Handle "No"

from Breaking Sales

What if the thing holding back your performance isn't a problem with your abilities, but with how you think about the moments you're dreading? The outreach you avoid, the questions you hesitate to ask, the "no" you're bracing for before you pick up the phone — these are all examples of how your brain is wired to focus on what could go wrong instead of what could go right. But there's a skill that can help you change how you think about these situations: cognitive reframing.  In this episode, Dan sits down with Ayelet Fishbach, a motivation scientist at the University of Chicago and author of Get It Done: Surprising Lessons from the Science of Motivation, to discuss why the path to any goal feels the way it does — and how to reframe the setbacks you encounter along the way.  This conversation is relevant to anyone working towards a goal that takes sustained effort over time — particularly salespeople who face regular rejection as part of the job and are looking for better ways to manage it. Follow and subscribe to our YouTube channel: https://www.youtube.com/@BreakingSalesPodcast/videos

Episode metadata supplied by the publisher feed · Published Aug 17, 2026

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This episode was published on August 17, 2026.

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