The Truth About Incrementality in Google Ads – with Marcel Smal

from Google Ads Unleashed | Winning Strategies for E-Commerce Marketers

Send us Fan MailWhat if your best-performing Google Ads campaigns aren’t actually adding any value? In this episode of the Google Ads Unleashed Podcast, host Jeremy is joined by Marcel Smal of Roots Network breaks down the real meaning of incrementality in PPC—why it matters, how to test it, and what most advertisers get wrong. We explore brand search cannibalisation, PMax pitfalls, conversion lift studies, and the hidden costs of not knowing your true impact. If you want to separate performance from perception, this one’s for you.Find Marcel here: https://www.linkedin.com/in/marcel-smal/Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching

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This episode is 38 minutes long.

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This episode was published on June 30, 2025.

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