The Unspoken Truths Behind Customer Segmentation
from Radically Transparent Hosted by Oktopost
There is no such thing as a ‘one size fits all’ approach to customer segmentation. In this episode of Radically Transparent, host Jennifer Gutman of Oktopost examines what data the modern-day digital marketer is missing to be able to effectively deliver a customized experience to every single individual customer. Hot Topics of this episode include: Why the more data from social media you have, the more effective you can be at segmenting your database and delivering engaging content How to build sophisticated segments based on what your audience clicks on social media, and customize content accordingly Instead of sending the same generic email to all contacts, how you can deliver highly-targeted emails that are aligned with your leads’ interests You can find all resources mentioned throughout the episode here: The Definitive Guide to Social Engagement Data Inside of Marketo The Definitive Guide to Social Engagement Data Inside of Hubspot The Definitive Guide to Social Engagement Data Inside of Eloqua
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