The Value Exchange Validation: A New Ecosystem Emerges

from Thinking Caps Hosted by Cheetah Digital

In the AdAge article "WILL CONSUMERS TRADE THEIR FACEBOOK AND GOOGLE DATA HISTORY FOR BRAND DEALS?" Tim Glomb comments on the well-intentioned but misguided value exchange platform from DataLucent. Cheetah Digital has been powering the value exchange economy between brands and consumer for years. But a new 'middleman' enters the landscape further validating the need to reward the consumer for sharing the right data. But is a third party vendor needed? Do they muddy the waters? Let's dig in.

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The Value Exchange Validation: A New Ecosystem Emerges

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This episode was published on April 29, 2021.

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