The Zero Proof: The Business of Going Alcohol-Free

What this episode covers

How do you scale one of the fastest-growing beverage categories in retail? In this episode, host James Tenser sits down with Sean Goldsmith, Co-Founder & CEO of The Zero Proof, to unpack what’s fueling the explosive rise of the non-alcoholic (NA) movement — and how retailers can capitalize. They explore: - The cultural shift toward wellness, moderation, and premium adult experiences - How new NA spirits, wines, and cocktails drive incremental revenue, not substitution - The operational blueprint behind scaling NA from blog → retailer → portfolio brand builder Join the conversation with our global retail community at www.globalretailleaders.com

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Frequently Asked Questions

How long is this episode of RETHINK RETAIL?

This episode is 21 minutes long.

When was this RETHINK RETAIL episode published?

This episode was published on December 9, 2025.

What is this episode about?

How do you scale one of the fastest-growing beverage categories in retail? In this episode, host James Tenser sits down with Sean Goldsmith, Co-Founder & CEO of The Zero Proof, to unpack what’s fueling the explosive rise of the non-alcoholic (NA)...

Can I download this RETHINK RETAIL episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.