Threats & Opportunities: Battling Bot Traffic While Winning with GEO

from MarketingEdge Podcast · host Endeavor Business Media

On this episode of the MarketingEdge we unpack the latest MarketingEdge Newsletter, highlighting how the digital landscape is evolving and creating new challenges, leaving cross-functional teams the responsibility to ensure campaign quality and performance stay intact. We also cover how to take your optimization strategy into the AI era, starting with some GEO tips! Episode Resource https://www.marketing.endeavoredge.com/data-and-tech/article/55330162/ai-prompt-building-for-b2b-ma… Subscribe to the MarketingEdge https://www.marketing.endeavoredge.com/subscribe Follow the MarketingEdge LinkedIn: https://www.linkedin.com/company/marketing-edge-endeavorb2b/?viewAsMember=true Facebook: https://www.facebook.com/profile.php?id=61581703051716 X: https://x.com/MktgEdgeB2B Website: www.marketing.endeavoredge.com

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This episode is 13 minutes long.

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This episode was published on December 10, 2025.

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