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Turning Snark Into Strategy, With The Onion episode artwork

Jan 13, 2026 47 min

Turning Snark Into Strategy, With The Onion

from AdExchanger

No brand safety? No problem. The Onion's CMO Leila Brillson shares how the iconic satire site is expanding beyond pithy headlines into documentaries and also helping other brands find their snark – all while staying far, far away from generative AI.

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Turning Snark Into Strategy, With The Onion

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