Underdeveloped Core Message

In this episode, AJ and Mike discuss AJ’s philosophy on a core message for a book, what it is, and most importantly, how to craft one. They’ll talk about ways to determine if you’ve got yours nailed or if you have to go back to the drawing board, and give listeners tips on how to refine their book’s core message.

Episode 94 of the Don't Write That Book podcast, hosted by Mike Michalowicz, titled "Underdeveloped Core Message" was published on September 11, 2025 and runs 48 minutes.

September 11, 2025 ·48m · Don't Write That Book

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Summary

In this episode, AJ and Mike discuss AJ’s philosophy on a core message for a book, what it is, and most importantly, how to craft one. They’ll talk about ways to determine if you’ve got yours nailed or if you have to go back to the drawing board, and give listeners tips on how to refine their book’s core message.

Episode Description

In this episode, AJ and Mike discuss AJ’s philosophy on a core message for a book, what it is, and most importantly, how to craft one. They’ll talk about ways to determine if you’ve got yours nailed or if you have to go back to the drawing board, and give listeners tips on how to refine their book’s core message.

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Books/Resources Mentioned:

Big Freakin’ Change, by Cara Poppitt

Connect with AJ & Mike:

AJ Harper, website

Write A Must-Read

AJ’s Socials:

Mike Michalowicz, website

Mike’s Socials:

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