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EPISODE · Sep 11, 2025 · 48 MIN

Underdeveloped Core Message

from Don't Write That Book · host Mike Michalowicz

In this episode, AJ and Mike discuss AJ’s philosophy on a core message for a book, what it is, and most importantly, how to craft one. They’ll talk about ways to determine if you’ve got yours nailed or if you have to go back to the drawing board, and give listeners tips on how to refine their book’s core message. Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe, and leave a review on your podcast app. Books/Resources Mentioned: Big Freakin’ Change, by Cara Poppitt Connect with AJ & Mike: AJ Harper, website  Write A Must-Read   Free resources AJ’s Socials: Facebook LinkedIn Mike Michalowicz, website All books   Mike’s Socials:  IG FB LinkedIn

What this episode covers

In this episode, AJ and Mike discuss AJ’s philosophy on a core message for a book, what it is, and most importantly, how to craft one. They’ll talk about ways to determine if you’ve got yours nailed or if you have to go back to the drawing board, and give listeners tips on how to refine their book’s core message.

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Underdeveloped Core Message

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Frequently Asked Questions

How long is this episode of Don't Write That Book?

This episode is 48 minutes long.

When was this Don't Write That Book episode published?

This episode was published on September 11, 2025.

What is this episode about?

In this episode, AJ and Mike discuss AJ’s philosophy on a core message for a book, what it is, and most importantly, how to craft one. They’ll talk about ways to determine if you’ve got yours nailed or if you have to go back to the drawing board,...

Can I download this Don't Write That Book episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.
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