Understanding Bestseller Lists

In this episode, Mike and AJ demystify bestseller lists for The New York Times, USA Today, and others (RIP, WSJ List) and detail what it takes to get on them. There are still some secrets to selection that remain shrouded in mystery, but AJ has a good idea of what they are, and holds nothing back. They also give listeners straight talk about Amazon best-seller status and why you should never – ever – put that in your bio, not if you want to look like a pro.

Episode 78 of the Don't Write That Book podcast, hosted by Mike Michalowicz, titled "Understanding Bestseller Lists" was published on May 22, 2025 and runs 43 minutes.

May 22, 2025 ·43m · Don't Write That Book

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Summary

In this episode, Mike and AJ demystify bestseller lists for The New York Times, USA Today, and others (RIP, WSJ List) and detail what it takes to get on them. There are still some secrets to selection that remain shrouded in mystery, but AJ has a good idea of what they are, and holds nothing back. They also give listeners straight talk about Amazon best-seller status and why you should never – ever – put that in your bio, not if you want to look like a pro.

Episode Description

In this episode, Mike and AJ demystify bestseller lists for The New York Times, USA Today, and others (RIP, WSJ List) and detail what it takes to get on them. There are still some secrets to selection that remain shrouded in mystery, but AJ has a good idea of what they are, and holds nothing back. They also give listeners straight talk about Amazon best-seller status and why you should never – ever – put that in your bio, not if you want to look like a pro.

Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe, and leave a review on your podcast app.

Books/Resources Mentioned:

Defy, by Dr. Sunita Sah

Unicorn Team, by Jen Kem

Profit First for Therapists, by Julie Herres

The End of Education as We Know It, by Ida Rose Florez

Vacuuming in the Nude, by Peggy Rowe

Inner Excellence, by Jim Murphy

Top Three Author Membership

Connect with AJ & Mike:

AJ Harper, website

Write A Must-Read

AJ’s Socials:

Mike Michalowicz, website

Mike’s Socials:

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