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Vad händer hos kunden innan första säljmötet?

EPISODE · Dec 3, 2025 · 33 MIN

Vad händer hos kunden innan första säljmötet?

from B2B Spaningen

Dagens B2B-köpare gör mer research på egen hand än någonsin. De identifierar problem, utvärderar alterantiv, samordnar internt och skriver kravspecar - långt innan de ens pratar med en säljare. Så hur ska man då göra som säljande företag? Och vilket innehåll behövs för att bygga förtroende tidigt? Ira utmanar och undrar om Cold Calling och mötesbokninga inte kan vara ett alterantiv ändå?

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Vad händer hos kunden innan första säljmötet?

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