Vol.21 从孤独美学到新型陪伴,商业如何回应孤独? episode artwork

EPISODE · May 21, 2024 · 35 MIN

Vol.21 从孤独美学到新型陪伴,商业如何回应孤独?

from 品牌快与慢

如果说前些年所讲的单身经济,主要是为单身生活提供支撑和便利,那么如今的孤独经济,就是将视角落到了消费者情绪价值的满足上。在本期内容里,我们主要探讨了商业对孤独的四种回应方式-孤独美学、浅度社交、新型陪伴与意义填充,希望对从事品牌和营销的朋友们有所启发。如果你喜欢这档播客,欢迎添加微信eva-liuyuan加入听友群,期待更多交流!在小宇宙查看该单集文稿

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Vol.21 从孤独美学到新型陪伴,商业如何回应孤独?

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