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【Vol.58】小売事業の課題を解決に導く。デジタルを軸にしたサービス×デザインカンパニーの提供するリテールDXとは？ episode artwork

EPISODE · Mar 15, 2022 · 33 MIN

【Vol.58】小売事業の課題を解決に導く。デジタルを軸にしたサービス×デザインカンパニーの提供するリテールDXとは？

from DX IMPACT · host ブラッシュアップ・ジャパン

第58回放送のゲストは…！ 株式会社DIGITALIO 代表取締役 古谷 和幸 氏をお迎えし、第58回放送をお届けします。 古谷氏のこれまでのご経歴や、リテールDX事業についてまで、様々お聞きしてまいります。 小売事業の課題を解決 何か商品を購入したときに、レシートに割引チケットなどが付いていたことはないでしょうか？これはお客様に「再来店」を促す一種のマーケティングツールになりますが、すべての小売店がこういったキャンペーンを簡単に実施できる訳ではないのが現状です。同社はそういった「リテール」でのDXやマーケティング支援を提供。デジタルの力でお客様との接点をサポートしていく技術について、古谷氏に解説いただきます。 株式会社DIGITALIO 代表取締役 古谷 和幸 氏 株式会社アクシブドットコム(現 株式会社VOYAGE GROUP)へ2002年に入社。広告事業やメディア事業に携わり、2008年にSSP事業を行う株式会社fluctを設立。2011年にVOYAGE GROUP（現CARTA HOLDINGS）の取締役に就任。2017年よりVOYAGE MARKETING（現DIGITALIO）の代表を務めつつ、現在ではCARTA HOLDINGSの執行役員としてコンシューマー事業全体を統括。 ▶︎株式会社DIGITALIO｜ホームページはこちら

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【Vol.58】小売事業の課題を解決に導く。デジタルを軸にしたサービス×デザインカンパニーの提供するリテールDXとは？

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