We Were Wrong About Not Having a Mission Statement

If you're like us, you might have a negative perception of a 'mission statement'.  We certainly thought it was dumb for us as a small company.We had both sat through long meetings to create, or explain, or pontificate about a mission statement before.  Usually something created by HR and long, boring and pointless.But we were wrong to throw away the idea just because the execution is so bad in big companies!Clarifying your message and mission can help you create content around what you really believe.  If you are clear on what you stand for, you'll never have trouble finding topics to talk about!  A lot of our struggles to make IG posts, newsletters, or other content come down to not being clear on this.In this 'sode we talk about how we came to our missions statement for Rising: "We coach entrepreneurs in authentically creating impactful patient care while building financial confidence and lifestyle freedom."Each word is carefully chosen and means something to us (and communicates it to those thinking about working with us.Hope you enjoy this 'sode on how we changed our mind about a mission statement and how important it has been for us going forwrd!Accelerator - January Cohort!If you're looking to grow as a business owner in 2025, you don't have to go it alone!  Our next cohort of the Business Accelerator Program is starting in January.We've taken more than 300 pelvic health businesses through this program.  They've increased revenue, grown in confidence and begun to enjoy the journey more.Whether you're a brand-new business owner or a veteran with multiple employees, this is the program for you!  Check it out and apply at www.pelvicptrising.com/accelerator!We review every application and get back to you, so we'll answer questions and make sure it's the right fit.About UsNicole and Jesse Cozean founded Pelvic PT Rising to provide clinical and business resources to physical therapists to change the way we treat pelvic health.   PelvicSanity Physical Therapy (www.pelvicsanity.com) together in 2016.  It grew quickly into one of the largest cash-based physical therapy practices in the country.Through Pelvic PT Rising, Nicole has created clinical courses (www.pelvicptrising.com/clinical) to help pelvic health providers gain confidence in their skills and provide frameworks to get better patient outcomes.  Together, Jesse and Nicole have helped 600+ pelvic practices start and grow through the Pelvic PT Rising Business Programs (www.pelvicptrising.com/business) to build a practice that works for them! Get in Touch!Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email ([email protected]).Check out our Clinical Courses, Business Resources and learn more about us at Pelvic PT Rising...Let's Continue to Rise!