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Weekly - Comeback der Kultmarken: Coca-Cola, Otto & Cliff setzen auf Nostalgie (#219)

EPISODE · Mar 28, 2025 · 20 MIN

Weekly - Comeback der Kultmarken: Coca-Cola, Otto & Cliff setzen auf Nostalgie (#219)

from Decoding Brands · host Colin Fernando - BrandTrust

Otto, Cliff, Coca-Cola, Jägermeister, Puma BrandTrust Talks Weekly – Die Marketing- und Markennews der KW13 In der neuesten Folge von BrandTrust Talks Weekly spricht Colin über eine Woche voller Comebacks und strategischer Weichenstellungen: Otto holt seinen legendären Claim „Otto… find‘ ich gut“ nach 20 Jahren zurück – ein cleverer Schachzug oder reine Nostalgie? Auch Coca-Cola setzt auf Altbewährtes und reaktiviert die ikonische „Share a Coke“-Kampagne, diesmal mit klarem Fokus auf die Gen Z und Social Media. Weitere Themen der Woche: Cliff: Das Duschgel mit dem ikonischen Klippenspringer ist zurück – und will mit einer starken Kampagne wieder Marktführer werden. Jägermeister: Der Spirituosen-Riese unterliegt vor Gericht – warum ein kleiner Wettbewerber sein Hirsch-Logo behalten darf. Puma: Mit „Go Wild“ startet die Sportmarke ihre bislang größte globale Kampagne und setzt auf das emotionale Hochgefühl beim Sport – ein kluger Move, um sich neu zu positionieren? Hören Sie sich die komplette Folge an. Überall, wo es Podcasts gibt: BrandTrust Talks

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Weekly - Comeback der Kultmarken: Coca-Cola, Otto & Cliff setzen auf Nostalgie (#219)

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