Weekly - KW 10/22: Markenführung während des Krieges, Internationaler Weltfrauentag, Kampagnen, Diversität (#88)

from Decoding Brands · host Colin Fernando - BrandTrust

Ritter Sport, Robert Lewandowski, Huawei, Braun, OkCupid, Stabilo, Ebay Kleinanzeigen, Puma, Mohrenbräu BrandTrust Talks Weekly - der inspirierendste Wochenrückblick aus Markenperspektive Diese Woche mit folgenden Themen: Colin blickt auf die vergangene Weekly-Folge zurück und geht nochmals auf die 4 Phase "Reassure", "Reflect", "React" und "Readapt" ein. Als weiteres Beispiel, wie Marken auf den Ukraine-Krieg reagieren, nennt er Ritter Sport und kritisiert diese Marke leicht. Gewinner in diesem Zusammenhang - soweit man von Gewinner sprechen kann - ist Robert Lewandowski, der seine Partnerschaft mit Huawei beendet hat. Die 4 Fundstücke drehen sich um den Internationalen Weltfrauentag. Zum Schluss geht es noch um das Thema Diversität und Mohrenbräu. Die Brauerei hat das Logo überarbeitet, was prinzipiell gut ist, aber - auch aus Markensicht - nicht komplett gelungen ist. Gewinner der Woche: Robert Lewandowski Fundstücke der Woche: Braun, OkCupid, Stabilo, Ebay Kleinanzeigen, Puma

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Weekly - KW 10/22: Markenführung während des Krieges, Internationaler Weltfrauentag, Kampagnen, Diversität (#88)

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