Weekly - KW 12/23: KI als CEO, Streaming, Werbekampagnen, Social Media (#134)

from Decoding Brands · host Colin Fernando - BrandTrust

ARD, NetDragon Websoft, Dyn, Verpoorten, New York City, Perwoll, FC Bayern München, Telekom, Playmobil, Wayfair, Icelandair BrandTrust Talks Weekly - der inspirierendste Wochenrückblick aus Markenperspektive Wer Visionen hat, sollte zum Arzt gehen: ARD Smalltalk News der Woche: NetDragon Websoft Zahlen der Woche: Dyn Themen der Woche: Verpoorten verliert im 'Eier-Streit' am Düsseldorfer Oberlandesgericht gegen einen Mitbewerber aus Niedersachsen. Kampagne „I love New York City“ wird zu „We love New York City“. Interessant ist, dass die Kampagne nicht nur auf der Oberfläche bleibt, sondern auch mit Leistungen hinterlegt ist. Perwoll: Remake der Kampagne aus den 80er Jahren. Colin lobt, dass es eine Verbindung zum alten Spot gibt - in die Neuzeit gebracht, humorvoll und in Verbindung mit aktuellen Nährboden. Kleine Kritik: Lieber rausstellen, was man „nur“ kann, statt was „auch“. Gewinner der Woche: FC Bayern München und Telekom Verlierer der Woche: Playmobil Fundstücke der Woche: Wayfair, Icelandair

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This episode was published on March 24, 2023.

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