Weekly - KW 16/24: Nachhaltigkeit, Markenwert, Kampagnen, KI (#178)

from Decoding Brands · host Colin Fernando - BrandTrust

Rewe, McDonald's, Brand Finance, „Oma, was war nochmal dieses Deutschland?“ Die Marketing- und Markennews der Woche KW 16/24: Überraschung der Woche: Rewe Smalltalk News der Woche: McDonald’s Thema der Woche: Markenranking von Brand Finance: In Deutschland liegt, wenig überraschend, die Deutsche Telekom auf dem ersten Platz, gefolgt von Mercedes-Benz und der Allianz Group. Die deutschen Autobauer Mercedes-Benz, BMW und Volkswagen verlieren an Markenwert, nur Porsche konnte den Wert steigern. Der deutsche Markt wird von Brand Finance als gesund dargestellt, in Europa Top 1. Fundstücke der Woche: McDonald’s „Oma, was war nochmal dieses Deutschland?“

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