Weekly - KW 17/22: Social Media, Firmenübernahme, Kampagnen, Agenturen, Vertrauen, Markenkooperationen (#94)

from Decoding Brands · host Colin Fernando - BrandTrust

Twitter, Elon Musk, Vaude, Schladming-Dachstein, Lufthansa, Accenture Interactive/ Song, Burger King, Hornbach, 3Bears, Kaufland BrandTrust Talks Weekly - der inspirierendste Wochenrückblick aus Markenperspektive Diese Woche mit folgenden Themen: Elon Musk kauft Twitter: Wofür steht Twitter grad eigentlich und was sagt Colin zu dieser Übernahme? Was ist jetzt von Elon Musk zu erwarten und wie wird er Twitter verändern? Es geht außerdem um die Kampagnen von Vaude, Schladming-Dachstein und Lufthansa, die Colin aus Markenperspektive bewertet. Verlierer der Woche: Accenture Interactive/Song Gewinner der Woche: Aus den beiden Rankings: Best Brands von GfK: u.a. MediaMarktSaturn, DHL, Booking.com, Rügenwalder Mühle und Sony Playstation Most Trusted Brands von Reader‘s Digest und Dialego: u.a. Aspirin, Gerolsteiner, Dr. Oetker, Persil, Nivea und Rügenwalder Mühle Fundstücke der Woche: Burger King Hornbach X 3Bears X Kaufland Greenforce

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Weekly - KW 17/22: Social Media, Firmenübernahme, Kampagnen, Agenturen, Vertrauen, Markenkooperationen (#94)

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