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Weekly - KW 18/23: Rankings, Kampagnen, Social Media, Testimonials, Authentizität (#139)

EPISODE · May 5, 2023 · 22 MIN

Weekly - KW 18/23: Rankings, Kampagnen, Social Media, Testimonials, Authentizität (#139)

from Decoding Brands · host Colin Fernando - BrandTrust

Brand Finance, Hotelmarken, Commerzbank, Verpoorten, Naoo, Walkie Walkie, Rebuy, Tech-Nick, MediaMarkt, Superman, Star Wars X Midjourney, Deutsche Bahn Die Marketing- und Markennews der Woche mit diesen Themen: Zahlen der Woche: Brand Finance Hotelmarkenranking von Splendid Research Themen der Woche: In der neuen Markenkampagne der Commerzbank soll das Wort „aber“ eliminiert werden und das Thema „Machen“ im Vordergrund stehen. Colins Fazit: Chance vertan. Gute Idee, aber zu schwach und oberflächlich umgesetzt. Verpoorten verliert im Rechtsstreit gegen Nordik: Eieiei versus Ei, Ei, Ei, Ei, Ei. Neue soziale Netzwerke: Naoo, ähnlich wie andere Plattformen wie Instagram oder TikTok, mit einer Art Cashback-Funktion und Walkie Talkie, ein reines Audioformat. Zwei spannende neue Marken und man sieht, dass weiterhin einige versuchen, in den Markt zu kommen. Neues von MediaMarkt: Rebuy und Tech-Nick Fundstück der Woche: Superman, Star Wars X Midjourney, Deutsche Bahn

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Weekly - KW 18/23: Rankings, Kampagnen, Social Media, Testimonials, Authentizität (#139)

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