Weekly - KW 2/22: Arbeitgeberranking, Investments, Markenkooperation, Marketingaktion (#81)

from Decoding Brands · host Colin Fernando - BrandTrust

Glassdoor Ranking, Beiersdorf, Oscar&Paul, Dermanostic, Weber Grill, Tim Raue, Edeka, Netto, Visit Berlin, DB Cargo BrandTrust Talks Weekly - der inspirierendste Wochenrückblick aus Markenperspektive Diese Woche mit folgenden Themen: Das Glassdoor Ranking mit den besten Arbeitgebern Deutschlands. Erfreulich findet Colin hier, dass 2/3 der Top 25 deutsche Unternehmen sind, wobei es erst auf Platz 4 mit Mercedes losgeht (vorher bspw. Salesforce und Google). Beiersdorf investiert über seine Venture-Capital-Unit Oscar&Paul in das Düsseldorfer Start-up Dermanostic - laut Colin ein sinnvoller Schritt aus Markensicht. Außerdem geht es um Weber Grill, die Tim Raue als Testimonial engagiert haben. Im ersten Moment war Colin irritiert, aber nach einigen Überlegungen findet Colin diese Kooperation sehr passend und nennt auch einige Gründe. Verlierer der Woche: Edeka Fundstücke der Woche: Visit Berlin, DB Cargo

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