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Weekly - KW 27/21: Connected Shopping, Zukunft Automobilbranche, Brand Touchpoints, Sponsoring, Gaming (#53)

EPISODE · Jul 9, 2021 · 16 MIN

Weekly - KW 27/21: Connected Shopping, Zukunft Automobilbranche, Brand Touchpoints, Sponsoring, Gaming (#53)

from Decoding Brands · host Colin Fernando - BrandTrust

Studie von Snap und Foresight Factory, VW, Carrefour & Fortnite, Konami, Adidas, DFB, Olympische Spiele 2021 BrandTrust Talks Weekly - der inspirierendste Wochenrückblick aus Markenperspektive Diese Woche mit folgenden Themen: Colin stellt eine Studie von Snap und Foresight Factory zum veränderten Shopping-Verhalten vor und nennt seine Erkenntnisse rund um die Themen On- und Offline-Shopping & Sehnsüchte & AR. Es geht zwei Mal um Volkswagen: Trennung von Bugatti & Konzentration auf Elektromobilität, Markenstrategie “Accelerate” & Digitalisierung. Außerdem berichtet Colin von der Kooperation vom Handelsunternehmen Carrefour und dem Videospiel Fortnite. Gewinner der Woche: Konami Verlierer der Woche: DFB und Adidas Fundstücke der Woche: Vorstellung des Olympiakaders des DFB (http://ow.ly/sYt330rNfcb)

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Weekly - KW 27/21: Connected Shopping, Zukunft Automobilbranche, Brand Touchpoints, Sponsoring, Gaming (#53)

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