Weekly - KW 28/21: Impfkampagne, Markenführung, Social Media-Plattformen, Nachhaltigkeit, Sponsoring (#54)

from Decoding Brands · host Colin Fernando - BrandTrust

Corona, YouGov, FH Köln, WHU, Clubhouse, Twitter, Netflix, Kaufland, Lidl BrandTrust Talks Weekly - der inspirierendste Wochenrückblick aus Markenperspektive Diese Woche mit folgenden Themen: Colin nennt einen 5-Stufenplan für effektivere Impfkampagnen, er stellt 3 Studien kurz vor (zur Weiterempfehlungsbereitschaft von Marken, zu Corporate Social Responsibility in verschiedenen Branchen und zu Sportsponsoring). Außerdem nennt er 3 Small Talk-Themen: Chatfunktion bei Clubhouse, Twitter stellt Fleets ein und Netflix signalisiert, auch in Spiele investieren zu wollen. Gewinner der Woche: Engelbert Strauss Fundstücke der Woche: Kaufland (http://ow.ly/sRxV30rNZLp) und Lidl (http://ow.ly/e6FB30rNZLu)

Episode metadata supplied by the publisher feed · Published Jul 16, 2021

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Weekly - KW 28/21: Impfkampagne, Markenführung, Social Media-Plattformen, Nachhaltigkeit, Sponsoring (#54)

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