Weekly - KW 28/22: Marken-DNA, Kampagne, Sponsoring, Markenkooperationen (#105)

from Decoding Brands · host Colin Fernando - BrandTrust

DSDS, MediaMarkt, Peloton, HARIBO, Wacken, Gustavo Gusto, SIXT, Burger King, True Fruits X Ahoj-Brause BrandTrust Talks Weekly - der inspirierendste Wochenrückblick aus Markenperspektive Diese Woche mit folgenden Themen: DSDS: 'Deutschland sucht den Superstar' geht nächstes Jahr in die 20. und letzte Staffel. Und zu dieser Staffel holt RTL Dieter Bohlen zurück. Colin analysiert, warum die TV-Sendung trotz Erfolg anderer Castingshows zuletzt niedrige Einschaltquoten hatte. MediaMarkt: In der neuen Sommerkampagne gibt es einen ersten Einblick in die Markenarbeit vom neuen Marketingchef Michael Schuld. Der Stilmittel Humor ist zurück. 2 Anmerkungen von Colin: Wird es bald wieder einen neuen Claim geben? Humor ist keine Markenstrategie Peloton hat die Produktion an einen taiwanesischen Hersteller ausgelagert. Laut Colin ein Schritt in die richtige Richtung, da sie den Fokus stärker auf wertschöpfende Bereiche legen können. Die Qualität muss allerdings gewährleistet sein. Fundstücke der Woche: HARIBO Goldbären Wacken, Gustavo Gusto, SIXT, Burger King, True Fruits X Ahoj-Brause

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This episode was published on July 15, 2022.

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