Weekly - KW 3/22: Arbeitgeberranking, Unternehmensübernahme, Rebranding, Social Media, Veganuary (#82)

from Decoding Brands · host Colin Fernando - BrandTrust

Stern, Statista, Microsoft, Activision Blizzard, Jack Wolfskin, Deutsche Bahn, Edeka, Lidl, Slavik Junge, AOK Rheinland/Hamburg BrandTrust Talks Weekly - der inspirierendste Wochenrückblick aus Markenperspektive Diese Woche mit folgenden Themen: Colin stellt das Arbeitgeberranking von Stern und Statista vor und hat spannende Highlights rausgesucht. Microsoft kauft Activision Blizzard für 70 Milliarden Dollar. Colin nennt 3 Gründe und einen wichtigen Sidefact - v.a. für die Mitarbeitenden. Es geht außerdem um das Rebranding von Jack Wolfskin: Colin stellt 6 Maßnahmen vor und sieht das Rebranding insgesamt als herausfordernd. Gewinner der Woche: Deutsche Bahn Irritation der Woche: Edeka Fundstücke der Woche: Lidl und Slavik Junge, AOK Rheinland/Hamburg

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Weekly - KW 3/22: Arbeitgeberranking, Unternehmensübernahme, Rebranding, Social Media, Veganuary (#82)

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