Weekly - KW 30/21: Neuausrichtung Galeria, Streaming, Automobilbranche, Spendenaktion und Impfaktion (#56)

from Decoding Brands · host Colin Fernando - BrandTrust

Galeria, Kaufhof, Karstadt, Philip Morris, Spotify, Tesla, Flutwein, Seven-One, Wall, BVB Impfaktion BrandTrust Talks Weekly - der inspirierendste Wochenrückblick aus Markenperspektive Diese Woche mit folgenden Themen: Colin geht auf die geplante Neuausrichtung von Galeria (Kaufhof und Karstadt) ein, nennt Hintergründe und hat 5 Empfehlungen an Galeria, um das Konzept zum Erfolg zu führen. Es geht außerdem um Philip Morris. Der Konzern möchte u.a. Marlboro vom britischen Markt nehmen, 50 % des Reingewinns aus nicht brennbaren Produkten ziehen und investiert in Pharmaunternehmen. Wird Philip Morris etwa zu einem wohltätigen oder nachhaltigen Unternehmen? Colins klare Antwort: Nein. Warum, erfahrt ihr im Podcast. Gewinner der Woche: Spotify und Tesla Fundstücke der Woche: Spendenaktion Flutwein von Seven-One und Wall, BVB Impfaktion

Episode metadata supplied by the publisher feed · Published Jul 30, 2021

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Weekly - KW 30/21: Neuausrichtung Galeria, Streaming, Automobilbranche, Spendenaktion und Impfaktion (#56)

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