Weekly - KW 30/23: Fernsehrechte, Rekordumsatz, Twitter wird X, Birkenstock, Frauenfussball (#150)

from Decoding Brands · host Colin Fernando - BrandTrust

Apple, Spotify, Facebook, Tesla, X, Birkenstock, DM, Beiersdorf, Wacken, Hyundai Marketing- und Markennews der Woche mit einigen Kampagnen und Anekdoten aus dem Hause Fernando. In KW 30 geht es um: Überraschung der Woche Apple und die Bundesligarechte Zahlen der Woche: Spotify Meta bzw. Facebook Tesla Themen der Woche: X - beliebig: Warum die Änderung des Markenamens von Twitter eigentlich schon fast irrelevant ist. Birkenstock mausert sich von der Lifestylemarke zur Luxusmarke. Klar, dass das nicht ohne Schmerzen vor sich geht. Colin kann aber verstehen, dass man diese in Kauf nimmt. DM wurde für die Irreführung der Kundschaft abgestraft. Nichtsdestotrotz sieht sich DM als Pionier auf dem Weg zum umweltneutralen Unternehmen. Verlierer der Woche: Beiersdorf und "Stop The Water While Using Me" Fundstücke der Woche: Wacken Hyundai

Episode metadata supplied by the publisher feed · Published Jul 28, 2023

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Weekly - KW 30/23: Fernsehrechte, Rekordumsatz, Twitter wird X, Birkenstock, Frauenfussball (#150)

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