Weekly - KW 35/21: Wahlwerbespots, Kommunikationstools, Markenstil, Kampagnen (#61)

from Decoding Brands · host Colin Fernando - BrandTrust

Parteien, Zoom, Galeria, Nike, Impfkampagne, Bundesregierung, Peloton, Google Pixel 5a, FAZ Nach 3 Special-Folgen von BrandTrust Talks Weekly geht es wieder los mit dem inspirierendsten Wochenrückblick aus Markenperspektive Diese Woche mit folgenden Themen: Colin bewertet die Wahlwerbespots von sechs Parteien nach Kreativität und Markenpassung - so objektiv wie möglich. Es geht außerdem um die Entwicklung und die neuesten Geschäftszahlen von Zoom und das neue Logo von Galeria (Kaufhof Karstadt), das insgesamt nicht so gut wegkommt. Gewinner der Woche: Nike Verlierer der Woche: Impfkampagne der Bundesregierung, Peloton Fundstücke der Woche: Werbespot von Google Pixel 5a, FAZ

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Weekly - KW 35/21: Wahlwerbespots, Kommunikationstools, Markenstil, Kampagnen (#61)

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