Weekly - KW 36/21: Markenführung nach Corona, Neuausrichtungen, Nachhaltigkeit (#62)

from Decoding Brands · host Colin Fernando - BrandTrust

Dacia, Mehmet Scholl, ING, Dänisches Bettenlager, Jysk, Nivea Men, Jürgen Klopp, Annalena Baerbock, Vaude BrandTrust Talks Weekly - der inspirierendste Wochenrückblick aus Markenperspektive Diese Woche mit folgenden Themen: Die Serviceplan Group, die GfK und der Markenverband haben Erkenntnisse zur Markenführung nach Corona veröffentlicht, die mehr oder weniger spannend sind und die Colin kommentiert. Außerdem gibt es ein Neuausrichtungs-, Änderungs-, Trennungsspecial mit diesen 4 Geschichten: Dacia trennt sich von Mehmet Scholl ING beerdigt Markensound (Achtung, Colin singt ;)) Dänisches Bettenlager wird zu Jysk Nivea Men mit neuem Testimonial Jürgen Klopp Gewinner der Woche: Annalena Baerbock, Vaude Fundstücke der Woche: Vaude

Episode metadata supplied by the publisher feed · Published Sep 10, 2021

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Weekly - KW 36/21: Markenführung nach Corona, Neuausrichtungen, Nachhaltigkeit (#62)

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