Weekly - KW 37/21: Transformation, Markenarchitektur, Markendehnung, Börsengänge (#63)

from Decoding Brands · host Colin Fernando - BrandTrust

RTL, Peloton, On, Emma Raducanu, Die Grünen, Einhell, Heineken BrandTrust Talks Weekly - der inspirierendste Wochenrückblick aus Markenperspektive Diese Woche mit folgenden Themen: Der Umbruch und Transformationsprozess bei RTL mit neuem Namen, neuer Markenarchitektur, Online Hub, kantigeren Themen und neuem Logo. Es geht außerdem um Peloton, die eine eigene Kollektion herausbringen sowie um On und deren Börsengang. Worauf muss On jetzt achten? Gewinner der Woche: Emma Raducanu, Annalena Baerbock und Die Grünen, Die Grünen Zwickau Fundstücke der Woche: Einhell (http://ow.ly/ljbZ30rUeQw), Heineken (http://ow.ly/fLmk30rUeR2)

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This episode was published on September 17, 2021.

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