Weekly - KW 38/21: GenZ, Nachhaltigkeit, Stadtmarketing, Influencer, Start-ups, Werbekampagnen (#64)

from Decoding Brands · host Colin Fernando - BrandTrust

PwC, GenZ, Genf, Pamela Reif, Everdrop, LinkedIn, Lidl, Fridays for Future, Sixt BrandTrust Talks Weekly - der inspirierendste Wochenrückblick aus Markenperspektive Diese Woche mit folgenden Themen: Colin stellt eine Studie von PwC zur Generation Z und den wichtigsten Kriterien bei Kaufentscheidungen vor. Die Stadt Genf wird ab 2025 kommerzielle Werbeplakate im öffentlichen Raum verbieten. Was hat die Stadt dazu bewegt und welche Konsequenzen könnte das langfristig haben? Die Fitness-Influencerin Pamela Reif und Everdrop kooperieren und bringen ein gemeinsames Öko-Sportwaschmittel heraus. Gewinner und Verlierer in Form eines Rankings: LinkedIn Talente Ranking Fundstücke der Woche: Lidl, Fridays for Future, Sixt

Episode metadata supplied by the publisher feed · Published Sep 24, 2021

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Weekly - KW 38/21: GenZ, Nachhaltigkeit, Stadtmarketing, Influencer, Start-ups, Werbekampagnen (#64)

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