Weekly - KW 40/21: Social Media, Oberflächenmarketing, Fanbildung, kreative Werbekampagnen (#66)

from Decoding Brands · host Colin Fernando - BrandTrust

Facebook, Instagram, UEFA, Aldi Nord, Apple, The Westin Leipzig, MAN, McDonald's BrandTrust Talks Weekly - der inspirierendste Wochenrückblick aus Markenperspektive Diese Woche mit folgenden Themen: Der Facebook- und Instagram-Ausfall, der bei zu vielen Marken bzw. Marektingabteilungen für unpassende Reaktionen geführt hat. Colin kritisiert das Motto der Fußball EM 2024 in Deutschland ("United by Football. Vereint im Herzen Europas") und bezeichnet es als Oberflächenmarketing. Auch wenn die UEFA bemüht ist, fehlen noch die echten Aktionen zur Untermauerung. Außerdem geht es um die Streetwear-Kollektion von Aldi Nord. Gewinner der Woche: Apple Verlierer der Woche: Facebook, The Westin Leipzig Fundstücke der Woche: MAN & Backstreet Boys (http://ow.ly/QvUd30rWnHg), McDonald’s (http://ow.ly/wMje30rWnHc)

Episode metadata supplied by the publisher feed · Published Oct 8, 2021

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Weekly - KW 40/21: Social Media, Oberflächenmarketing, Fanbildung, kreative Werbekampagnen (#66)

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