Weekly - KW 43/23: Umsatzplus, Trust at work, Kampagnen, Markenpositionierung, (#160)

from Decoding Brands · host Colin Fernando - BrandTrust

Microsoft, Google, Edelman Trust Barometer, GfK, Axel Springer, Medion, Lenovo, Schweden Tourismus Die Marketing- und Markennews der Woche KW 43/23: Zahlen der Woche Microsoft & Google Edelman Trust Barometer GfK Konsumklima Themen der Woche Axel Springer: Colin bewertet die Kampagne "Nie wieder ist jetzt" an der zahlreiche große deutsche Unternehmen teilgenommen haben. Medion hat sich quasi klammheimlich zu einem der größten Hersteller von Konsumelektronik in Deutschland entwickelt und will dem jetzt auch durch seinen Markenauftritt Rechnung tragen. Philiadelphia International Airport: Der Flughafen gibt Besuchern die Möglichkeit an unvergesslichen Flughafenerlebnissen teilzuhaben (.. und ganz nebenbei auch den Geschäften die Chance auf mehr Umsatz.) Fundstücke Visit Schweden

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