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Weekly - KW 43/24: Employer Marketing, Corporate Design, Markenkooperation, Mode (#200)

EPISODE · Oct 25, 2024 · 15 MIN

Weekly - KW 43/24: Employer Marketing, Corporate Design, Markenkooperation, Mode (#200)

from Decoding Brands · host Colin Fernando - BrandTrust

Bundeswehr, Baden-Württemberg 'THE LÄND', Netflix, About You, Shein Die Marketing- und Markennews der KW 43 mit folgenden Themen: Themen der Woche: Bundeswehr mit einer OOH-Kampagne, um Rekruten zu gewinnen. Die Kampagne ist grundsätzlich eine gute Idee. Colin Fernando kritisiert, dass der Slogan „Weil du es kannst“ im ersten Moment nicht verstanden wird. Außerdem ist es wichtig, potentielle Mitarbeitende über die gesamte Employee Journey zu gewinnen. Baden-Württemberg: „THE LÄND“ mit neuem CD. Colin lobt, dass das Design selbstähnlich weiterentwickelt wurde und nachvollziehbare Codes nutzt. Yougov-Ranking: Wer sind die Lieblingsmarken der Deutschen? Auf dem ersten Platz ist wieder PayPal. Es folgen dm und Samsung. Die Automobilbranche gehört insgesamt eher zur Verliererbranche, der Lebensmitteleinzelhandel wiederum zu den Gewinnern. About You x Netflix: Die beiden bringen eine gemeinsame Marke auf den Markt. Die Kleidung für Netflix-/Serienfans wird exklusiv über den Shop von About You angeboten. Ein Grund dahinter: Mental Availability - Netflix versucht vom rein funktionalen Nutzen wegzukommen. Fragwürdige Markenelemente und wie sie wirklich entstanden sind: Shein

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Weekly - KW 43/24: Employer Marketing, Corporate Design, Markenkooperation, Mode (#200)

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