Weekly - KW 45/23: Startups, Eigenmarken, Lieblingsmarken, Employer Branding (#160)

from Decoding Brands · host Colin Fernando - BrandTrust

Aldi Süd, Startup des Jahres, Young Brand Awards, Deezer, Deutsche Bahn, UBS Die Marketing- und Markennews der Woche KW 45/23 (veröffentlicht in KW46): Überraschung der Woche: Aldi Süd Neues von MediaMarkt: Kooperation mit Versanddienstleistern Themen der Woche Top-Startup des Jahres: Jung von Matt und Appinio haben 46.000 Menschen befragt, welche Startups bei den Konsumenten beliebt sind. Unter den Top 10 sind viele Lebensmittelmarken, auf Platz 1 ist Share. Young Brand Awards: 1.000 junge Menschen zwischen 16 und 35 Jahren wurden in 14 verschiedenen Kategorien nach den bevorzugten Marken befragt. Auf Platz 1 bspw. Lidl, Rewe, LBS und Apple Fragwürdige Markenelemente und wie sie wirklich entstanden sind Deezer Fundstücke: Deutsche Bahn UBS

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Weekly - KW 45/23: Startups, Eigenmarken, Lieblingsmarken, Employer Branding (#160)

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