Weekly - KW 47/24: Markenidentität, Weihnachtsspot, Kampagne (#203)

from Decoding Brands · host Colin Fernando - BrandTrust

Jaguar, Coca-Cola, Ajax Amsterdam, Edeka, mymuesli Haben wir verlernt, strategisch zu denken? Das könnte man meinen, wenn man sich die neue Markenidentität von Jaguar und den KI-generierten Weihnachtsspot von Coca-Cola anschaut. Glücklicherweise gibt es aber auch Gegenbeispiele … Die Marketing- und Markennews der KW 47 mit folgenden Themen: Fragwürdige Markenelemente und wie sie wirklich entstanden sind: Jaguar Anti-Fundstück der Woche: Coca-Cola Überraschung der Woche: Ajax Amsterdam Fundstücke der Woche: Edeka mymuesli

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Weekly - KW 47/24: Markenidentität, Weihnachtsspot, Kampagne (#203)

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