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Weekly - KW 49/23: Nachhaltigkeit, Purpose, KI, Weihnachten (#164)

EPISODE · Dec 8, 2023 · 16 MIN

Weekly - KW 49/23: Nachhaltigkeit, Purpose, KI, Weihnachten (#164)

from Decoding Brands · host Colin Fernando - BrandTrust

Publicis Sapient, Batten & Company, Lufthansa, Google, Spotify, Charlie’s Bar Die Marketing- und Markennews der Woche KW 49/23: Zahlen der Woche: "Guide to Next"-Studie von Publicis Sapient Purpose-Studie von Batten & Company Themen der Woche Lufthansa hat in England ein Werbeverbot erhalten, weil sie mit „Fly more sustainable“ irreführend kommuniziert haben. Nicht die erste Beanstandung für Lufthansa in diesem Jahr - sie sollten also zukünftig sehr sensibel sein. ChatGPT vs. Gemini: Google macht dem Start-up OpenAI mit seinem neuen KI-Sprachmodell Konkurrenz. Gemini ist unterteilt in Pro, Nano, Ultra. Wie Google es auch selbst kommuniziert: Eine der tiefgreifendsten Veränderungen der letzten Jahre. Spotify Wrapped: Der Streamingdienst hat den Jahresrückblick für alle User veröffentlicht. Spotify setzt mit verschiedenen Marketing-Aktionen (u.a. Out of Home) verstärkt auf diese Maßnahme und versucht, ins Relevant Set zu kommen und echter Bestandteil unseres Lebens zu werden. Trotz Erfolg und Profitabilität haben sie bekannt gegeben, 17 % der Stellen abzubauen. Fundstück der Woche: Charlie’s Bar

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Weekly - KW 49/23: Nachhaltigkeit, Purpose, KI, Weihnachten (#164)

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