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Weekly - KW 5/22: Retro, Markendehnung, Vertrauen, Markenstil (#84)

EPISODE · Feb 4, 2022 · 20 MIN

Weekly - KW 5/22: Retro, Markendehnung, Vertrauen, Markenstil (#84)

from Decoding Brands · host Colin Fernando - BrandTrust

7 Tage, 7 Köpfe, Lego, Edelman Trust Barometer, Facebook, Techniker Krankenkasse, Minnie Mouse, Pizza Wolke, UEFA BrandTrust Talks Weekly - der inspirierendste Wochenrückblick aus Markenperspektive Diese Woche mit folgenden Themen: Colin blickt auf die erste "neue" Sendung von '7 Tage, 7 Köpfe' zurück. Es geht um die Markendehnung bei Lego, die nun auch Wohnaccessoires aus Holz herstellen. Insgesamt bewertet Colin diese Markendehnung als positiv. Und außerdem hat Colin heute den Edelman Trust Barometer "im Gepäck" und fasst die wichtigsten Erkenntnisse - auch aus Markensicht - für Euch zusammen. Verlierer der Woche: Facebook Fremdschämaktion der Woche: Techniker Krankenkasse Fundstücke der Woche: Minnie Mouse, Pizza Wolke

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Weekly - KW 5/22: Retro, Markendehnung, Vertrauen, Markenstil (#84)

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