Weekly - KW 5/22: Retro, Markendehnung, Vertrauen, Markenstil (#84)

from Decoding Brands · host Colin Fernando - BrandTrust

7 Tage, 7 Köpfe, Lego, Edelman Trust Barometer, Facebook, Techniker Krankenkasse, Minnie Mouse, Pizza Wolke, UEFA BrandTrust Talks Weekly - der inspirierendste Wochenrückblick aus Markenperspektive Diese Woche mit folgenden Themen: Colin blickt auf die erste "neue" Sendung von '7 Tage, 7 Köpfe' zurück. Es geht um die Markendehnung bei Lego, die nun auch Wohnaccessoires aus Holz herstellen. Insgesamt bewertet Colin diese Markendehnung als positiv. Und außerdem hat Colin heute den Edelman Trust Barometer "im Gepäck" und fasst die wichtigsten Erkenntnisse - auch aus Markensicht - für Euch zusammen. Verlierer der Woche: Facebook Fremdschämaktion der Woche: Techniker Krankenkasse Fundstücke der Woche: Minnie Mouse, Pizza Wolke

Episode metadata supplied by the publisher feed · Published Feb 4, 2022

Embed this episode

Attribution link and audio player

NOW PLAYING

Weekly - KW 5/22: Retro, Markendehnung, Vertrauen, Markenstil (#84)

0:00 20:07

1×

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

No similar episodes found.

Similar Podcasts

Thinking Cap Solutions Podcast Mickey Maher & Corey Kay 🎙 Thinking Cap Solutions Podcast – Unlock the power of content, audience engagement, and leadership.With 30+ years in media, content strategy, and senior leadership, Mickey & Corey share real-world lessons, insights, and strategies to help brands, businesses, and leaders grow.🚀 From podcasting and content creation to audience engagement and leadership coaching, we break down what works, what doesn’t, and how to cut through the noise.🎧 Listen, learn, and lead with impact.

Frequently Asked Questions

How long is this episode of Decoding Brands?

This episode is 20 minutes long.

When was this Decoding Brands episode published?

This episode was published on February 4, 2022.

Can I download this Decoding Brands episode?

Yes. Use the download control on the episode player to save the publisher-provided media file.

URL copied to clipboard!